What exactly is a content marketing funnel and how can you use it?

First understand what a sales funnel is. Essentially, it’s a
market system wherein you expect that your customers have an ideal buyer
journey, i.e. they move from prospect to lead to customer to repeat customer,
without any hindrance.

This traditional sales funnel has been has been transforming
into a content marketing funnel. This content marketing funnel is a science of
pairing the sales cycle and buyers’ journey with content.

In a nutshell, it’s a system designed to create a variety of
content for different people based on their position in the buyer’s journey.

The wide top of the funnel, which is the awareness stage, is
where the content seeks to educate the audience and caters to their questions
about the brand and its service. Next comes the middle of the funnel, i.e. the
consideration stage or the evaluation stage. Herein, through your content, you
invite the prospects to like you and form a deeper relation. The bottom of the
funnel, i.e. the closing or purchase stage involves anything that coerces the
leads to commit and become a customer.

Understanding the content marketing funnel is just a part.
You should know how to devise content for each part of the funnel. Knowing what
content goes where is the key.

Learn more.